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Are You Ready for a Quick Start in the World of Consulting?

Jese Leos
·13k Followers· Follow
Published in NEWBIE S GUIDE TO SELLING FACE TO FACE: QUICK START FOR CONSULTANTS FREELANCERS NEW SELF EMPLOYED CAREER CHANGERS START UPS (SALES HOW TO FOR NEW STARTUPS AND ENTREPRENEURS)
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In today's fast-paced business environment, many professionals are opting for a career change and exploring the world of consulting, freelancing, or self-employment. With the flexibility it offers, the potential for higher income, and the opportunity to work on diverse projects, it's no wonder that these career paths are gaining popularity.

However, stepping into the world of consulting or freelancing can be overwhelming. As a new consultant or freelancer, you may find it challenging to navigate through the intricacies of running your own business, finding clients, and building a successful career. But fear not, as this article will provide you with a quick start guide to help you kickstart your consulting or freelancing journey.

1. Define your expertise and target market

Before diving into the consulting or freelancing realm, it is crucial to identify your area of expertise. What skills do you possess that can bring value to clients? Knowing your strengths will allow you to market yourself effectively to potential clients and stand out from the competition.

NEWBIE S GUIDE TO SELLING FACE TO FACE: QUICK START FOR CONSULTANTS FREELANCERS NEW SELF EMPLOYED CAREER CHANGERS START UPS (SALES HOW TO FOR NEW STARTUPS AND ENTREPRENEURS)
NEWBIE'S GUIDE TO SELLING FACE-TO-FACE: QUICK START FOR CONSULTANTS, FREELANCERS, NEW SELF-EMPLOYED, CAREER CHANGERS, START-UPS (SALES HOW-TO FOR NEW STARTUPS AND ENTREPRENEURS)
by Michael McGaulley(Kindle Edition)

4.6 out of 5

Language : English
File size : 1991 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
Word Wise : Enabled
Print length : 149 pages
Lending : Enabled

Once you have defined your expertise, it's time to determine your target market. Who are your ideal clients? What industry or niche do you want to specialize in? Tailoring your services to a specific market will help you position yourself as an expert in that industry, making it easier to attract clients.

2. Build a strong online presence

In today's digital age, having a strong online presence is essential for attracting clients and establishing credibility. Start by creating a professional website that showcases your skills, previous projects, and client testimonials. Make sure your website is mobile-friendly and optimized for search engines, allowing potential clients to find you easily.

Add a blog section to your website where you can regularly share industry insights, case studies, or helpful tips. This will not only showcase your expertise but also improve your chances of appearing in search engine results.

Additionally, use social media platforms such as LinkedIn, Twitter, or Instagram to showcase your work and connect with potential clients. Regularly post engaging content, interact with your audience, and join relevant industry groups or forums to expand your network.

3. Network and collaborate

Networking is crucial for consultants and freelancers to expand their professional circle and attract clients. Attend industry-related events, conferences, or seminars to connect with like-minded individuals and potential clients. Be proactive in introducing yourself, sharing your expertise, and exchanging contact information.

Collaborating with other consultants or freelancers is another effective way to grow your business. Partnering with professionals who possess complementary skills can help you undertake larger projects or expand your service offerings. Look for collaboration opportunities within your network or join online communities specifically designed for consultants and freelancers.

4. Build a strong portfolio

A strong portfolio is essential for showcasing your work and attracting potential clients. When starting as a consultant or freelancer, it's natural to have limited past projects. However, you can compensate for this by working on personal projects or offering your services to non-profit organizations or startups.

As you gain more experience and complete projects, update your portfolio regularly and highlight the outcomes and value you have delivered to clients. Include case studies, testimonials, and any relevant certifications or awards to strengthen your credibility.

5. Develop a pricing strategy

When determining your rates as a consultant or freelancer, it is crucial to consider your experience, market demand, and the value of your services. Conduct thorough research on industry standards and analyze the rates charged by your competitors.

Consider different pricing models such as hourly rates, project-based fees, or retainer agreements. It's important to strike a balance between charging clients fairly and ensuring your own financial stability.

6. Continuously upgrade your skills

The consulting and freelancing landscape is dynamic, with new trends and technologies emerging frequently. To stay ahead of the competition and offer the best services to your clients, it is essential to continuously upgrade your skills.

Invest in professional development courses, attend webinars or workshops, and keep up with the latest industry publications. Demonstrating your commitment to staying current in your field will boost your credibility and help you attract higher-paying clients.

7. Deliver exceptional client experiences

Happy clients are the key to a thriving consulting or freelancing business. Focus on building strong relationships with your clients and consistently delivering exceptional experiences.

Analyze your clients' needs and expectations to tailor your services accordingly. Listen to their feedback, promptly address any concerns, and consistently exceed their expectations to ensure long-term satisfaction.

By following these quick start tips, you'll be well on your way to building a successful career as a consultant or freelancer. Embrace the flexibility and independence that these paths offer, and remember that perseverance and continuous learning are the keys to long-term success!

NEWBIE S GUIDE TO SELLING FACE TO FACE: QUICK START FOR CONSULTANTS FREELANCERS NEW SELF EMPLOYED CAREER CHANGERS START UPS (SALES HOW TO FOR NEW STARTUPS AND ENTREPRENEURS)
NEWBIE'S GUIDE TO SELLING FACE-TO-FACE: QUICK START FOR CONSULTANTS, FREELANCERS, NEW SELF-EMPLOYED, CAREER CHANGERS, START-UPS (SALES HOW-TO FOR NEW STARTUPS AND ENTREPRENEURS)
by Michael McGaulley(Kindle Edition)

4.6 out of 5

Language : English
File size : 1991 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
Word Wise : Enabled
Print length : 149 pages
Lending : Enabled

GOING OFF ON YOUR OWN? NEW VENTURE? NEWLY SELF-EMPLOYED? CAREER CHANGE? CONSULTING?

NEWBIE’S GUIDE TO SELLING FACE-TO-FACE : QUICK START FOR CONSULTANTS, FREELANCERS, NEW SELF-EMPLOYED, CAREER CHANGERS, START-UPS is a sales training workbook specifically designed for people who have a skill or product to bring to the world but who have never done much selling to this point in life  . . . people such as new small business owners, consultants, free-agents, career-changers, free-lancers and self-employed.

WHAT IT IS

This is a concise, to-the-point, information-rich sales training book particularly directed to the needs of people who are new to selling . . . people such as new small business owners, consultants, free-agents, free-lancers and self-employed people who will benefit from better selling skills.

With this sales book and the sales how-to tips, model sales scripts, checklists, and templates for organizing your new knowledge, you are only hours away from a clear vision of what you will sell, how to reach qualified prospects, how to create an awareness of their need for what you offer, of responding productively to questions and objections, and of closing sales

WHO IT IS FOR

It is mainly intended for individuals who are starting up new ventures - or starting over after a career change - and need to quickly absorb practical sales techniques needed for sales success.

It is also a succinct guide to selling consulting services and marketing free agent or free-lance projects.

Note:  This book is designed for beginners. A companion book, SELLING 101: Consultative Selling Skills,  also by Michael McGaulley, is directed to the needs of more experienced sales people, as well as sales managers, sales team leaders, and sales trainers in organizations and colleges. (A SALES TRAINING WORKSHOP LEADER GUIDE has been developed to accompany SELLING 101, to aid sales managers and instructors in classes and team meetings.)

WHAT YOU WILL LEARN

In each chapter, you will find how-to tips, model scripts, checklists, and templates for pulling together your ideas and insights. The tutorials are set up around key, practical questions, like these:

  • Are there important needs that my product or service can fill? If there are no needs, or if the needs are not recognized, by the prospect,  then selling your services will be an up-hill battle. Maybe it's best to rethink, open to new slants and reassess the needs your product can fill.
  • How does my product or service stand out from the competition? Can I tweak it to make it even more unique and valuable?
  • How can I cost-effectively reach the decision makers who can say yes?
  • When to work by appointment? When (if ever) by cold-calling?
  • How to get past the gatekeeper? How to win an appointment?
  • When on-site, what to look for? What does the office mood and style suggest?
  • How to open the meeting.
  • How to get the prospect excited about what you offer, and what it can do? Hint: telling how great your product is usually not the best way. . . at least not at the start.
  • How to ask the kind of questions that nudge the prospect into telling you why they need what you offer.
  • How to talk price. Tip: Price is usually not the most important issue.
  • How to recognize and respond to "buying signals".
  • A dozen-plus ways of "closing"- that is, moving the prospect to take action, now.
  • How to look through questions and objections to the deeper point, then turn them into reasons for buying, now.
  • When and what kind of proof to offer?
  • How to follow up in a professional way with both those have bought, and those who are still only prospects, not yet customers.

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